Here’s a simple summary of how your Facebook news feed works:
There’s too much content being posted on Facebook than there is news feed space. Over 30 billion posts a day in fact, which is why Facebook prioritizes what it thinks is relevant to each users experience, showing content that’s tailored to their individual interests.
Here are a few tips and secrets to increase the reach and engagement of your Facebook posts.
1. Engagement Is King
Simply, the more people engage with your post, the higher your post will rank in people’s newsfeed. Think of it like a snowball effect
2. Video Content
Videos get higher priority in a typical newsfeed than any other form of post, with exception of live video- see next tip.
3. Live Video
While Facebook gives priority to video in the news feed, live video ranks even higher. Facebook actually sends out a notification to you if a page that you follow goes live. According to Facebook, people spend triple the amount of time watching a video when it’s live, because of the nature of live content: it’s exciting, in-the-moment, and the next best thing to being there.
The introduction of Facebook reactions has seen some change in Facebook’s newsfeed algorithm. If people are reacting to your post, it will rank higher in people’s newsfeed. The reason for this is that it takes longer for someone to “react” to something rather than liking it.
The magic word “Congratulations” or “Congrats” will get you newsfeed priority. Facebook recognises this word as it could relate to an important event happening that you could be interested in.
The more your content looks like an advertisement, the lower your post ranks in a typical newsfeed. Your content needs to look like something that would regularly appear in someone’s newsfeed. Think to yourself “if I saw this post scrolling through Facebook, would I like or react to it?”
7. Call to Action
Walk a fine line with your call to action as Facebook can penalise your post. Facebook penalises overt advertisements so asking people directly to like your page or visit your website will be more detrimental than good.